Shopping possibilities in Zermatt are everywhere and not just on the main drag. Plus it really covers everything from watches to skis to clothing to souvenirs to newspapers. Start with the incredible amount of sports shops in Zermatt and you will wonder why you need, ever, to lug around your own sports equipment no matter what the season or your penchant. Check them out on www.Zermatt.com. A walk along the Bahnhofstrasse, Zermatt’s main street will give you an idea of what I mean. And you don’t have to stop there either. Forward looking shops have opened branches all over town; this is for your convenience too as many are near popular methods of uphill transportation.